Leveraging Facebook for Sales: Utilizing Facebook Shop
No matter what type of business you have, promoting your products and services to drive sales should always be one of your top priorities. However, many businesses find that traditional advertising can be expensive and not always reach their target audience. As a result, many businesses and organizations have turned to social media as a viable marketing option to advertise and have found Facebook advertising to be an affordable approach to drive sales, connect with current and potential customers and build brand awareness.
Over the hour we will use the “Commerce Test Account” feature and show in real time:
- The steps to onboard, manage inventory and place orders on Facebook.
- How to complete the business information, set your inventory and shipping preferences and payouts without providing any real financial credentials
- Add products to your Facebook “test” Shop catalog
- Take a peek of what YOUR “test” Shop might look like on Facebook
About the Instructor
For more than two decades Lani Lott, President of L. L. Consulting, has provided marketing and promotional consulting services for numerous agencies, organizations and businesses including Chambers of Commerce, downtown associations, small business development centers, and art council. Services have included assisting clients with conducting customer discovery and market analysis, supporting the development of comprehensive marketing plans and strategies, assisting with social media and branding strategies, website development, outlining advertising and public relations tactics, assisting in the preparation and successful execution of trade show, event and networking opportunities and conducting an array of marketing and promotional related workshops and webinars. Since March of 2020, Ms. Lott has conducted numerous webinars and provided business advising for an array of businesses on how to navigate through the pandemic addressing both operational and marketing issues such as e-commerce, virtual networking, digital marketing, social media, business planning customer service, assessing capital, and applying for COVID-19 funding sources.