NorCal SBDC Color Palette

A comprehensive guide to using the NorCal SBDC brand colors. Navy leads. Wine accents. Everything else supports.

Primary Colors

Navy

Primary brand color – Professional, trustworthy, authoritative

Navy
#0F1C2E
Usage: Backgrounds, primary text, main logo
Proportion: 4 parts (largest)

Pool

Secondary color – Approachable, fresh, forward-thinking

Pool
#8FC5D9
Usage: Highlights, tags, secondary elements
Proportion: 2 parts

Accent Color

Wine

Strategic accent – Bold, energetic, memorable

Wine
#8A2432
Usage: Accent lines, CTAs (use sparingly!)
Proportion: 1 part (smallest, most powerful)

Supporting Colors

Cream

Warm, inviting

#F5F2EB
Light backgrounds, cards

Black

Modern, premium

#0a0a0f
Dark backgrounds

White

Clean, clear

#ffffff
Text on dark, contrast

Color Balance (4:2:1:2 Ratio)

Navy (4)
Pool (2)
Wine (1)
Cream (2)

This ratio ensures visual balance while maintaining professional appeal

Usage Examples

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Important Notice

Example callout with Cream background and Wine accent border.

Button Variations

Design Principles

Navy Leads

Navy establishes authority and professionalism.

Wine Accents

Wine adds strategic moments of energy.

Everything Supports

Pool, Cream, Black, and White create versatile foundations.

This palette reflects NorCal SBDC’s 20-year legacy of professional excellence.