Branding: What is It and Why Does it Matter

Event Details

Branding is the foundation upon which you build your business. It is more than a logo–it is the promise at the very core of your business. During this two-part webinar, we’ll discuss the fundamentals of branding, and why it is worth investing your time to get it right from the start. 

Who Should Attend: Entrepreneurs and small business owners who want to learn about branding.

Cost: FREE 

Available only in English

Topics Covered:

• What is branding
• Why is branding important
• What makes you uniquely qualified to do what you do

About the Presenter

Jendi Coursey is the CEO of a small (but mighty) public relations agency in Mendocino County. She and her team help clients build lasting relationships with key stakeholders, from employees to community partners to customers. She specializes in crisis communication and works primarily with clients in healthcare, education, and good-for-the-world organizations like non-profits and certified B-Corps.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.