ABCs of LinkedIn
Event Details
With more than 433 million professional users, LinkedIn is a must for business to business (B2B) marketers but can also be a powerful marketing tool for B2C (business to consumer) businesses. We will discuss tips for creating a successful LinkedIn digital marketing strategy from how to identify your audience to optimizing your profile to posting valuable content.
Who Should Attend:
Small businesses or entrepreneurs who are looking to expand their marketing skills by learning the ins and outs of LinkedIn.
Topics Covered:
- Benefits of having a robust LinkedIn Personal Profile as well as a LinkedIn Business Page
- Tips for how to use the various LinkedIn features
- LinkedIn Groups
- Endorsements
- Connections
- News Feed
- How to navigate the back end of personal and business profiles
- Tools that will assist you with growing your Linkedin online presence
- A live demonstration of LinkedIn
About the Instructor
For more than two decades Lani Lott, President of L.L. Consulting, has provided marketing and promotional consulting services for agencies, organizations, and businesses. Services have included conducting customer discovery and market analysis, developing comprehensive marketing plans and strategies, social media and branding strategies, website development, advertising and public relations tactics, successful execution of trade show, event, and networking opportunities, and conducting an array of marketing and promotional related workshops and webinars.
