Digital Bootcamp

About this Event

A four-part series to expand your online presence by launching and growing your online e-commerce store. Business owners will develop skills to drive traffic, grow on brand exposure, and reach larger audiences online while developing a strong understanding of the key elements needed to build and expand a robust e-commerce portal for their business.

Four - 1.5 hour cohort workshops, must attend all sessions!

There are five different time sessions to choose from:

Session A: Mondays, Nov 9, 16, 23, 30 @ 3:30pm -5:00pm
Session B: Tuesdays, Nov 10, 17, 24, Dec 1 @ 10:00am -11:30am
Session C: Wednesdays, Nov 11, 18, 25, Dec 2 @ 2:00pm -3:30pm
Session D: Tuesdays, Nov 17, 24, Dec 1, 8 @ 1:00pm -2:30pm
Session E: Wednesdays, Nov 18, 25, Dec 2, 9 @ 11:00am -12:30pm


Your Website

What you need to build your e-commerce website, from securing your domain name to the content on your site.

During this session we will cover:

  • Securing your domain name
  • E-commerce platforms
  • Hosting platforms
  • Website Content
  • Blogs
  • Merchant Accounts
  • Return & Privacy policies
  • On-site Marketing


Driving Traffic

How you can advertise your online business through different social media platforms, emails, and advertising.

During this session we will cover:

  • Social Media Marketing
  • Ads
  • YouTube
  • Email Marketing



How to know which platforms work best to sell your products. Choosing your marketplaces with pricing considerations.

During this session we will cover:

  • Marketplaces
  • Social Commerce
  • Pricing Considerations
  • Groupon
  • Online Directories


Scalability - KPIs for your ROI

Tracking outcomes and ensuring Return on Investment(ROI). Packing and shipping solutions, Key Performance Indicators(KPIs) for future growth and sustainability.

During this session we will cover:

  • Packaging & Shipping
  • Key Performance Indicators for goals and controls
  • Growth & Sustainability
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.