About this Event
A four-part series to expand your online presence by launching and growing your online e-commerce store. Business owners will develop skills to drive traffic, grow on brand exposure, and reach larger audiences online while developing a strong understanding of the key elements needed to build and expand a robust e-commerce portal for their business.
Four - 1.5 hour cohort workshops, must attend all sessions!
There are five different time sessions to choose from:
Session A: Mondays, Nov 9, 16, 23, 30 @ 3:30pm -5:00pm
Session B: Tuesdays, Nov 10, 17, 24, Dec 1 @ 10:00am -11:30am
Session C: Wednesdays, Nov 11, 18, 25, Dec 2 @ 2:00pm -3:30pm
Session D: Tuesdays, Nov 17, 24, Dec 1, 8 @ 1:00pm -2:30pm
Session E: Wednesdays, Nov 18, 25, Dec 2, 9 @ 11:00am -12:30pm
Your Website
What you need to build your e-commerce website, from securing your domain name to the content on your site.
During this session we will cover:
- Securing your domain name
- E-commerce platforms
- Hosting platforms
- Website Content
- Blogs
- Merchant Accounts
- Return & Privacy policies
- On-site Marketing
Driving Traffic
How you can advertise your online business through different social media platforms, emails, and advertising.
During this session we will cover:
- Social Media Marketing
- Ads
- YouTube
- Email Marketing
Marketplaces
How to know which platforms work best to sell your products. Choosing your marketplaces with pricing considerations.
During this session we will cover:
- Marketplaces
- Social Commerce
- Pricing Considerations
- Groupon
- Online Directories
Scalability - KPIs for your ROI
Tracking outcomes and ensuring Return on Investment(ROI). Packing and shipping solutions, Key Performance Indicators(KPIs) for future growth and sustainability.
During this session we will cover:
- Packaging & Shipping
- Key Performance Indicators for goals and controls
- Growth & Sustainability
